ecommerce

E-Commerce lifetime value

Optimising e-commerce is the most demanding discipline in performance marketing. At ErAn, we believe it is not enough to use channels such as Meta or Google Ads solely for A/B testing assets and creatives. We also use marketing results and tools, such as Google Analytics, Hotjar (and many others), to build a holistic, data-driven roadmap of the priorities you must address to achieve your KPI targets and growth goals.

What is it we do?

Audit your Google Ads account.
Create a bespoke account structure and a holistic digital marketing roadmap that mirrors your business goals.
Schedule weekly, biweekly, or monthly reporting meetings (according to your needs and preferences) to:
discuss business development, market outlook, and your internal progress;
present our results and discuss further strategy adjustments.
Deliver performance KPIs through our reporting overview, so you can review the profitability and financial impact of our work on your business at any time.

E-commerce and Optimisation

The questions that data analysis and marketing must answer together affect every department in your business — from UI/UX and business development to software engineering, performance marketing, and branding:

How can we improve the checkout process and customer journey to increase the conversion rate?
Does your audience have different levels of purchasing power?
Should we offer different price segments within our product categories?
How can we improve average order value? Are there related products we can upsell?
What objections do our customers have during the consideration period? Can we address those concerns through product information pages or an FAQ?
Is our Ads account or impression share affected by SEO ranking?
Are there ways to increase the lifetime value of returning visitors that we have not yet explored?
Are your brand USPs consistent with the specific USPs of individual products?
Which markets are most attractive for us to enter?

Discussing these questions is not only a vital element of e-commerce optimisation — it is an ongoing process. To take your business to the next level, it is essential to align on a holistic marketing strategy that prioritises immediate necessities, mid-term actions, and a long-term forecast of deliverables.

For each of our clients, we tailor our cooperation individually to accommodate your specific needs.

For every of our clients we tailor our cooperation individually to accommodate your specific needs.