Lead Generation

Lead generation is the process of identifying and cultivating potential customers, so they purchase and remain loyal customers. In marketing, lead generation is the initiation of consumer interest or enquiry into products or services of a business. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

One of the most important aspects of lead generation is targeting with, and developing, the right data. This means that one needs to have a clear understanding of the types of customers one is trying to reach and the most effective methods for reaching them. Accurate and up-to-date customer data is essential for successful lead generation.

The mistake many businesses make is to market to everyone when they should be focusing on the people who are interested and most likely to convert. In other words many are using too much money to chase too many people.

What we at ErAn do is that we always make sure to narrow the field, and with our performance- and quality focus we use all available data to step-by-step focus your marketing budget to achieve the best results for the least amount of input. This successful approach has lead to us generating leads with a value of over €80 million yearly, mainly towards the real-estate industry were we consider ourselves the foremost experts - we have often reach such success with less cost per lead. When you know where you clients are, and you know how to best reach them, then more money is earned and less money is spent per acquisition.

What is it we do?

We do an account audit of your Google Ads account
We create a tailor-made account structure and holistic digital marketing roadmap mirroring your business goals.
Together with you we make schedule reporting meetings to:
- discuss business development, market outlook and your internal progress.
- present the progress and discuss further strategy adjustments.

Deliver performance KPIs fully transparent to highlight progress.

Leads and Optimisation

The key factor, as mentioned above, is to reach the right audience. Among the relevant questions we always ask ourselves, and also use you to answer is:

Which demographic would be most interested in your product/service?
What product/service fits best per demographic?
Is your lead form and homepage attractive and functional?
How do we keep interested individuals on the page and get them to convert?
Which markets are most attractive for us to expand to?

For every of our clients we tailor our cooperation individually to accommodate your specific needs.