Lead Generation

Lead generation is the process of identifying and cultivating potential customers so that they purchase from you and remain loyal over time. In marketing, lead generation is the initiation of consumer interest or enquiry into a business's products or services. A lead is the contact information and, in some cases, demographic information of a customer who is interested in a specific product or service.

One of the most important aspects of lead generation is targeting with, and developing, the right data. This means having a clear understanding of the types of customers you are trying to reach and the most effective methods for reaching them. Accurate and up-to-date customer data is essential for successful lead generation.

The mistake many businesses make is to market to everyone when they should be focusing on the people who are interested and most likely to convert. In other words, many are using too much money to chase too many people.

What we do at ErAn is narrow the field. With our performance- and quality-focused approach, we use all available data to focus your marketing budget step by step and achieve the best results for the least amount of input. This successful approach has led to us generating leads with a value of over €80 million yearly, mainly within the real estate and hospitality industries — sectors in which we consider ourselves foremost experts. We have often also reached such success with a lower cost per lead. When you know where your clients are and how best to reach them, more money is earned and less is spent per acquisition.

What is it we do?

We audit your Google Ads account.
We create a bespoke account structure and a holistic digital marketing roadmap that mirrors your business goals.
We schedule reporting meetings with you to:
- discuss business development, market outlook, and your internal progress;
- present our results and discuss further strategy adjustments.
We deliver performance KPIs with full transparency to highlight progress.

Leads and Optimisation

The key factor, as mentioned above, is reaching the right audience. Among the relevant questions we always ask ourselves — and also put to you — are:

Which demographic would be most interested in your product/service?
What product/service fits best per demographic?
Is your lead form and homepage attractive and functional?
How do we keep interested individuals on the page and get them to convert?
Which markets are most attractive for us to expand to?

For every of our clients we tailor our cooperation individually to accommodate your specific needs.